Resume | Kevinprimerano.com

Kevin A. Primerano
541-301-3681 |
kevinprimerano@gmail.com |
kevinprimerano.com |

optimamindsetcoaching.com |

theclubplaybook.com
linkedin.com/in/kevinprimerano

Professional Summary

Experienced Executive Director and Development Leader with 16+ years of success driving organizational growth, community engagement, and sustainable funding strategies. Known for fostering strong relationships across stakeholders, from staff and board members to corporate sponsors and local leaders, to build programs that create lasting impact. A collaborative and values-led leader who balances strategic vision with hands-on execution, having secured over 60% of operating revenue through external partnerships and diversified fundraising initiatives. Grounded in servant leadership, with a focus on courage, authenticity, and accountability, and a deep commitment to missions that serve youth, underserved communities, and regional well-being. Passionate about building what matters—initiatives that inspire connection, spark investment, and improve lives.

Core Competencies

Leadership & Strategy: Strategic Leadership, Strategic Planning, Cross-Functional Team Leadership, Culture Building, Nonprofit Management

Fundraising & Development: Fundraising Strategies, Donor Stewardship, Prospect Cultivation, Corporate Partnerships, Revenue Diversification, Multi-Stream Income Development

Financial Management: Budget & Financial Management, Revenue Diversification

Stakeholder Relations: Community Engagement, Board Collaboration, Volunteer Collaboration, Mission-Driven Storytelling, Communication

Experience

Founder | Optima Mindset Coaching & The Club Playbook, LLC – Medford, OR | 2025–Present

Established two complementary LLCs: Optima Mindset Coaching, offering mindset coaching for teens and young adults through individual, small group, and team sessions; and The Club Playbook, a consulting practice supporting youth sports clubs with systems, governance, and sustainability.
Services focus on building confidence, resilience, and growth-oriented mindsets in youth, with applications both within and outside of sports.
Currently developing resources, outreach, and prospecting for first clients through schools, sports clubs, and community networks.
Developed business infrastructure, including websites, branding, Google Workspace, client onboarding tools, and marketing collateral to support scalable growth.

Executive Director | Rogue Valley Timbers Soccer Club - Medford, OR | 01/2012 - 04/2025

Directed business and technical operations for one of Oregon’s top youth sports nonprofits, serving 2,000+ players annually and leading the organization through 60% participant growth and a 500% increase in gross revenue.
Scaled the organization from 1 to 25+ employees, building a collaborative, mission-aligned team while modernizing operations through Google Workspace migration and updates to HR, payroll, and accounting systems for full compliance and scalability.
Secured over $1 million in sponsorships ranging from $5K to $100K, with sponsor and donor revenue streams accounting for 60%+ of the club’s annual operating budget, ensuring long-term financial sustainability.
Designed and launched three signature fundraising events—Rogue Memorial Challenge, Tee It Up for Timbers, and Beer & Benevolence—establishing six-figure non-dues revenue streams and significantly expanding community engagement and visibility.
Negotiated strategic, multi-year facility agreements with city officials, securing exclusive access to a five-field training complex and strengthening infrastructure for future program expansion.
Created a Mental Performance Program that delivered transformational support for youth athletes and families, including mental health education, injury rehabilitation, and emotional resilience—contributing to thousands of kids continuing to play and thrive through sport.
Honored as Jackson County Chamber of Commerce Nonprofit of the Year (2019) for community impact and excellence in nonprofit leadership.

Director of Coaching | Rogue Valley Timbers Soccer Club |Medford, OR | 01/2009 - 12/2019

Led the organization in a dual capacity as the Director of Coaching as well as the Executive Director.
Led the organization’s technical vision, player development strategy, and long-term coaching framework, impacting over 2,000 youth athletes annually across competitive and recreational programs.
Designed and implemented coach education programs aligned with U.S. Soccer’s best practices, training and mentoring 100+ volunteer and licensed coaches annually, resulting in elevated coaching standards and consistent player outcomes.
Oversaw operations of the Southern Oregon Classic League, a competitive league serving clubs within a 100-mile radius. Managed the priorities of diverse and often competing stakeholders, balancing the influence of our larger club with the needs of smaller rural organizations, to deliver a better experience for players and families. Built trust and collaboration over time, raising the standard of play and strengthening every participating club.
Coached teams to nine State Cup semi-finals appearances and two state championships, building a culture that emphasized growth, resilience, and sportsmanship.
Supported the collegiate advancement of 100+ student-athletes, providing individualized mentorship, exposure opportunities, and direct recruitment support to NCAA and NAIA programs.
Built strong cross-sector partnerships by serving on multiple statewide soccer and youth development committees, expanding the club’s influence and visibility within the Oregon youth sports ecosystem.
Played a key role in organizational growth and retention by fostering a positive club culture and increasing coaching staff engagement and technical consistency across all age groups and skill levels.

Additional Leadership & Instruction

Technical Staff | Oregon Youth Soccer Association – 2010–2012
Instructed state-level coaching education courses and contributed to statewide coach development initiatives.
Director | Portland Timbers Regional Training Center | Southern Oregon | 2009–2012
Directed MLS Regional Training Center programming, identifying and training elite players in Southern Oregon; coordinated with Portland Timbers technical staff on curriculum alignment and player identification.

Early Career

General Sales Manager | Naumes Oregon Motorsports | 2004–2008

Directed $11M dealership operations (sales, finance, service, marketing, staff).

Manager of Academy & Player Development | MetroStars (MLS) | 2002–2004

Built youth development systems, managed budgets/staff, and

Education

Bloomsburg University of Pennsylvania
B.A., Mass Communications

Certifications

United Soccer Coaches Premier Diploma
U.S. Soccer Federation National Youth License
SafeSport

Community Leadership and Recognition

Founding Board Member & Executive Committee, Southern Oregon Sports Commission 2013 - 2025

Appointed to the inaugural board at the organization’s inception, and later served on the Executive Committee, helping shape the mission to promote sports tourism and economic development across Southern Oregon.
Contributed to initiatives that attracted regional events, strengthened community partnerships, and supported long-term growth of the local sports tourism economy.
Collaborated with a team in strategy and outreach for the nationally recognized “Know Your Role” campaign, promoting sportsmanship in youth sports and improving community engagement across schools, leagues, and families.

Prior Service

Board Member - Kids Unlimited
Board Member - St. Mary’s School Foundation
Medford Rogue Rotary
Member, Oregon Youth Soccer Technical Advisory Council